How to Scale Facebook Campaigns for Your Ecommerce Store
The busiest and the most profitable days are just about to start because BFCM is right around the corner. If you are someone who wants to double their sales revenue in the next few weeks, then now is the right time to plan around it.
On the internet, the fastest way to scale your campaigns is through Facebook ads. Facebook ads allow you to target people based on their interests and preferences. You can also create retargeting campaigns around people who visited your website before and remind them of their products or upsell and cross-sell to them.
In this article, we are going to tell you how you can easily scale your business revenue by using Facebook ad campaigns. Let’s get started.
Scale Your Facebook Campaigns Like a Pro
If you have an ecommerce or a dropshipping store then Facebook allows you to easily create campaigns that target the right type of audience. You can create conversion ads where you will be charged only for the sales generated on your store. You can set your own budget, select your own ad sets, and create custom audiences to target them for a wide variety of products.
A few ways to earn more on Facebook is through:
Custom Audience & Lookalike Audience
The best way to start Facebook campaigns is by creating your own custom audiences. You can generate a list of your leads i.e. their email addresses, phone numbers, and names and add it to the Facebook audience lists. Facebook will target these individuals only. Or, you can install a Facebook pixel on your website and then start creating audiences for targeting with your ads.
Once you have a custom audience available, Facebook also allows you to create your own lookalike audience. With a lookalike audience, you can target people who never visited your website but have interests and preferences similar to those people who visited your website.
It means you can sell to even more people who convert. Facebook also allows you to run dynamic product ads. It means it will show your products to people who are most interested in buying from your website.
Micro-Segmentation & Split Tests
Another great way of getting the most benefit out of your Facebook ads campaigns is to micro-segment them and then test them on different audiences. For example, you are trying to sell hammock to campers and to home interior designers. Both are completely different audiences and you don’t know which type of audience will buy your hammocks.
So, you create two different ad sets with the same dynamic product ad. One segment will be of campers and the other will be of home designers. You will keep a $5 budget for both campers and home designers and then market them to the right audience.
How You Can Grow Custom Audience
The best way to grow a custom audience on Facebook is by adding a pixel on your website. You can also create events in the Facebook pixel that will allow you to create segmented audiences. For example, you can add a signup form on your website and then target only those people that didn’t fill that sign up form. This way, you will be able to target multiple people in a separate custom audience list. Now, when people would visit that particular page, Facebook would start tracking that audience.
When the audience is created, it is time to show them those dynamic ads. Now you have the option to either use dynamic listing ads, or split test different ad sets, or create two different audiences to check which audience age group is a potential customer for your website. When you start getting a conversion from your customer audience, simply create a lookalike audience that can help you target the same ad to a wider audience.
Facebook has multiple types of ad formats available by default. But for ecommerce products, the best type of purchases are impulse purchases. These are only possible when a person has seen a website but left it due to some reason. Your website will then send a cookie to Facebook pixel and it will create ad suggestions based on user cookies
You can also create retargeting campaigns on lookalike audiences created from your retargeting list. Make sure these include 1% population in your chosen market. When you create a lookalike from a custom audience, more people will be interested in buying from them.
Upselling & Cross-Selling
Upselling is the art of selling something related to a product. For example, if you buy a table from a store. You get ads for upselling such as chairs, and table cloths.
On the other hand, cross-selling is the art of selling related products within the same niche to your visitor.
Both work separately and both are proven tactics to bring many buyers to your website.
Upselling is one of the best ways to earn more revenue on your current products because people think that what is being shown in the product carousel is more important then sore break even.
Measure & Scale
Once you have set ads on your Facebook store, it is time to measure them and see which ads are not performing them. Measurement of your ads account is a crucial task and it can help you create tools or integrate them with Facebook to easily measure your site performance.
Experimentation is the Key
Last but not the least, there is no guarantee that your ads would work and bring in the required revenue.
So, just keep a record of all the projects, free software that you plan to experience. Run different experiments on these ads just to make sure that they are within budget.
We hope you are now aware of how to get your products in front of people and make sales and profit. Now start following the tips that we mentioned above and make a strategy similar to that to sell your products.
You will need to experiment with multiple ads and audience segments before you hit the right audience that converts. When you have the audience you just have to realign market, create lookalikes, and create more split campaigns.