by Terry Foster | May 6, 2020 | Facebook Advertising, Marketing Strategy
Attention small business owners, this one’s for you! Very soon businesses will be able to charge to attend a virtual Facebook Event, which can create a new revenue stream needed by many during the COVID-19 pandemic. Here’s the details released so far about...
by Terry Foster | May 4, 2020 | Marketing Strategy
The saying, “the best offense is a strong defense” applies to business as much as it does to sports. But you have to know WHO you are competing against in order to stand out and stay ahead of your competition. Be honest with yourself. When was the last time you ran a...
by Terry Foster | Apr 18, 2020 | Facebook Advertising, Instagram Advertising
The COVID-19 pandemic has significantly impacted businesses across the world and consumer behavior. As a result, in order to sustain, businesses must create ways to build personalized connections with their followers from “six feet away.” These unprecedented times...
by Terry Foster | Mar 13, 2020 | Facebook Advertising
In continuation of my 3 part series, How to Ramp Up Your Facebook Advertising, here is the final installment #7 Don’t Always Rely on Setting a Bid Cap The bid cap option is an attractive choice for those on a tight budget and you don’t want to pay over a certain...
by Terry Foster | Mar 11, 2020 | Facebook Advertising
In continuation of my 3 part series, How to Ramp Up Your Facebook Advertising, here is part two. #4 Strategically Select Placements There are a variety of locations you can reach your target audience both on and off Facebook, including Instagram and the audience...
