This document will explain exactly what you can expect from this unique program, as well as set expectations for our time together.
What is the Paid Traffic Accelerator Program?
Paid Traffic Accelerator Program is a service wherein Terry Foster Consulting will test, optimize, manage, and scale your Paid Traffic (Facebook/Instagram, Google Ads or both) campaign.
The goal of this service is to help your business acquire high-quality leads OR sales.
Paid Traffic Accelerator Program will include the following:
- Advertising campaign set up
- Design / optimization / creation of ads
- Campaign testing
- Campaign optimization
- Audience management & research
- Retargeting strategy and campaign development and management under designated platform
Paid Traffic Accelerator Program does not include the following (but some available as a separate service):
- Copywriting for any elements outside the ads themselves
- Graphic design or video edits of provided creatives
- Programming / coding development of any kind (i.e. funnel creation)
- Setup of social media platforms
- Ad comment monitoring; we do not monitor ad comments
How is Paid Traffic Accelerator Program scheduled?
After submission of all required materials and invoice paid, your ads will be live within 14 business days unless expedited setup is purchased to which ads will be live within 7 business days. Required materials include but are not limited to: platform access, site access, creatives, completion of preliminary and branding questionnaires, etc.
How is payment handled for this program? (What you pay to us)
The first 90 days of Paid Traffic Accelerator Program can be paid in full or spaced out over the 90-day period. Pricing per platform under this program is as follows:
Facebook Management Only
The initial investment for the first month is $1,000, month 2 is $500, and month 3 is $500. You can also choose to make a one-time payment of $2,000. This does notinclude ad spend.
Google Ads (Search, Shopping, Display) Management Only
The initial investment for the first month is $1,000, month 2 is $500, and month 3 is $500. You can also choose to make a one-time payment of $2,000. This does not include ad spend.
Facebook AND Google Ads Management
The initial investment for the first month is $1,500, month 2 is $850, and month 3 is $850. You can also choose to make a one-time payment of $3,200. This does not include ad spend.
Please note the Paid Traffic Accelerator Program is a monthly service. Even if you break up your payments for the Paid Traffic Accelerator Program, you are required to pay in full, regardless of whether or not you choose to finish your time with us.
Once the Paid Traffic Accelerator Program initial 90 day commitment is complete, your services continue as a month-to-month service and can be canceled anytime with a 30-day written notice. Your service subscription continues on the last day of your 90-Day commitment at the monthly rate you have been designated under your selected package.
We share a great deal of our intellectual property with every client — our single greatest asset as a company. As such, we do not provide refunds or credits once work has begun. The Facebook Accelerator Program officially begins upon receipt of all required materials.
If you wish to have your money refunded before our services have begun, we will refund that money within 7 days.
By agreeing to the terms of this document, you hereby ratify your understanding of these terms, that all program sales are non-refundable, and waive any rights to charge-back your purchase with your credit card processor.
What are my ad spend limits? (What you pay to Facebook or Google)
Facebook Ads Management Only
Ad spend is scalable up to $1,500 per month or down, however, changing the media investment will directly impact the outcome.
Google Ads (Search, Shopping, Display) Management Only
Ad spend is scalable up to $1,500 per month or down, however, changing the media investment will directly impact the outcome.
Facebook AND Google Ads Management
Ad spend is scalable up to $3,000 per month or down, however, changing the media investment will directly impact the outcome.
How is confidentiality handled in the Facebook Paid Traffic program?
Terry Foster Consulting shall maintain absolute confidentiality with respect to any confidential information received from the Client. Terry Foster Consulting shall not disclose any such information without obtaining Client’s specific prior consent, otherwise than in compliance with statutory requirements. During the term of this agreement and upon termination hereof, Terry Foster Consulting shall not disclose, use or allow others to use any such information.
“The term “Confidential Information” means any information or material which is proprietary to the Client whether or not owned or developed by the Client which is not generally known other than by the Client and which Terry Foster Consulting may obtain through any direct or indirect contact with the Client. It does not include non- proprietary information already known to Terry Foster Consulting or already present in the industry.”
What happens to my intellectual property in this program?
The client owns the intellectual property and has full rights to use the work as needed. Terry Foster Consulting will be held harmless from any copyright infringement that the customer provides to include as creative and/or copy.